I created a modern and dynamic logo for ALA Dance, an Atlanta-based contemporary dance company known for its athletic and dynamic movement style. Inspired by brands like Adidas, the logo needed to capture the company's values of innovation, collaboration, and community. Through a research-driven design process, I developed a logo that featured a stylized "ALA" in bold typography, incorporating a curved line to represent movement. The black and deep red color scheme reflected the brand's personality, and the final deliverables included the logo in various formats, a style guide, and mockups for print and digital applications. The result was a memorable and versatile logo that effectively communicates ALA Dance's identity and aligns with their artistic vision.
