Work
Enterprise Navigator
Redesigning a sentiment journey navigator for enterprise organizations.
Client
Bank of America
Project year
2023
Duration
4 weeks
Overview
Accenture has developed a conceptual sentiment journey navigator for Bank of America without a cohesive design system. The proposed tool has been developed as two separate applications; however, they would like to consolidate the two and give it a seamless user interface. The client has currently been working with the tools, so it is best to keep the user flows and functionality as consistent as possible when updating the designs. As a result, I’ve delivered the team a design system in alignment with Bank of America’s brand identity and interactive prototypes to guide the client, stakeholders, and development team in a unified and improved direction.
Problem
- The previous state of the Enterprise Navigator is inconsistent, lacks visual hierarchy, and leaves the user confused about what next steps to take.
- The user flows cannot change although there many aspects that need improving -- I can only focus on improving the visual design of the application.
Solution
I’ve proposed a redesign focusing on aligning the application to Bank of America’s brand identity as well as improving the interface through establishing design principles. This approach will make the application more desirable for users. Additionally making it easier for users to quickly navigate and complete the necessary tasks when actively on the website.
Why Redesign?
- Inconsistent design patterns
- Confusing navigation
- Lack of user-centric approach
- Sporadic usage of client branding
- No visual hierarchy
How I cleaned this up
I started by conducting a heuristic evaluation of the platform to outline areas of improvement within the application's interface. After doing so I identified the following goals for continuing the work.
Conclusion
Despite the challenges of remote collaboration and limited client availability, the stakeholders were pleased with the direction of this redesign. The design system provided a solid foundation for future iterations, and the wireframes showcased the enhanced usability and improved user experience. The updates highlight the potential value and impact it can bring to Bank of America’s sentiment journey navigation.